Whats the fuzz?
For starters, first lets check at the screenshot below. If you have not encountered the same, you might later.
Now if you have accepted this screen already, it is being considered as one of the major mistake, if not your major mistake, in recent times. The screenshot above is a pop up of the new whatsapp agreement which people all around the world have been receiving and would have to agree before 8th February if they would like to keep their account on whatsapp for use.
Yes, they know:
- what you like.
- what you share.
- what you save.
- which images or videos you have watched.
- who do you follow.
- what you search for.
- where you go.
- what time you leave and come back.
- where have you been.
Etc. This technique which Facebook uses is known as user profiling or Behavioral Mapping. What Facebook does is, they map users every click, every scroll, their behavioral pattern, their liking and use it by selling those data to 3rd party advertisers for bucks. hence you see those ad banners or video ads of things you just saw, liked or searched for( example, if you have been naughty, they know about it as well).
Is it really such a big issue? if it doesn’t concerns me why should i still consider this as a warning?
If you are confused or still not concerned just search for the term,”which social media company owns largest user data” and you will get your answer. try to learn what data these companies try to gather in order to cater their advertising partners to earn dollars by providing you a “free” social media.If you still think social media is free, we think you should understand by this example:
The social media platform you use is a decently curated box for 3rd party advertisers, data mining companies, Government as well as their agencies and you my dear friend, are the product.-Siddhant Pathak, Security Architect and cyber security specialist.
Its not about only some 3rd party companies who want your data, your own government is in this line as well.-Siddhant Pathak, Security Architect and cyber security specialist.
If not whatsapp, what should i use? how can i convince others to join the bandwagon with me?
Whatsapp, currently is by far the largest used platform for message exchange in the world. with more than 4 billion messages being sent to and from daily, just imagine the amount of data the new policy unlocks for Facebook to use. Your texts, your voice note, images/videos you share, location, in short your private life can be no longer private as it could be shared with others who bid for it. latest entry to the list of this bidders are many governments around the world(yes your government too), as they want to know everything their citizen say about them, whether the citizens are praising the one’s in power or criticizing them. scary isn’t it? share this with the ones you know and this might change their mind.
Whatsapp indeed can be hard for you to leave considering most of your contacts(personal/business) might be present on it, but trust us if whatsapp is going to adopt this model, its safe to bid farewell to whatsapp. Other 2 popular alternatives to whatsapp right now in use by many people are:
Signal has been present since 2014 and let me surprise you by this, its made by co-founder of the original whatsapp messaging platform. isn’t it shocking? Signal offers its users secure messaging, voice and video calls and all communications end-to-end encrypted. With group facilities just like whatsapp you can maintain your family and friends group the same way you did on whatsapp. The messaging platform is based on privacy model hence it has some niche features like Self-destructing messages and more.
Telegram is yet another popular messaging app apart from whatsapp and its user base has been increasing ever since its launch in 2013. Created by Nikolai Durov, Pavel Durov, Axel Neff, the app offers protection to its users with its E2E encryption. The messaging platform has been popular as it offers cross-platform message sync, sharing files of size up to 2gb, 200,000 group size, animated stickers, poll creation and much more. The app offers encrypted secret chat system for one to one user.
Stay tuned for another blog for detailed overview between these three messaging platforms for you to decide, which one suits you the most.